Work
Unclogging a B2B funnel and daring to stand out from the crowd
A global leader in digital learning had a brand that wasn’t cutting through and a sales pipeline that was failing to convert.
The solution was two-fold. First, to deliver a brand refresh that resonated more with their target audience across all customer touchpoints - with new positioning, messaging and creative visuals. Second, to unblock a lead generation programme that was losing leads as sales and marketing processes (notably at MQL handoff to sales) were out of sync.
The result was a 21% increase in organic traffic and 29% more inbound leads.
Building a killer startup marketing growth engine for a new business
A Swedish EdTech SaaS startup had a fresh new brand that was struggling to find its feet and no marketing framework for growth.
The approach was to conduct research to create buyer personas, new brand positioning, a redefined value proposition, new content and customer messaging that resonated with target buyers; as well as the all important marketing growth plan. A marketing team was put in place with new campaigns going live and an inbound lead generation programme was devised oven-ready for the business to activate.
Within a year the company’s notable growth resulted in a successful acquisition with a leading provider of digital learning and human capital management systems for safety-critical industries worldwide.
Consulting with strategic brand design agency to drive growth
A strategic design and brand acceleration agency was looking to add some oomph back to its acquisition and retention programmes that had been running out of steam.
The approach was to consult with the New York agency on pitch work, to devise a content-rich social media-led acquisition strategy and also take on project work to reactivate large client accounts.
The results delivered major new business wins worth over $1.5m of new out-bound business including a leading beer brand, plus over $1m of business wins from reactivating dormant accounts back to growth.
Helping a social media agency overcome its startup stigma
A social media agency startup was keen to prove it was worth taking seriously and needed a path to growth.
Working with a leading university and business school we delivered thought leadership pieces for the startup to challenge current thinking and behaviours to help cut through to potential clients.
This led to a major retail client win and a successful store social media pilot that delivered a 12%+ uplift in sales and secured a national roll-out.
