B2B brand services
Brand audits
Helping your business audit its brand to identify how it’s positioned, assess its strengths and weaknesses and highlight opportunities for growth.
A brand audit looks in depth at the health of your brand and its related elements. It includes a review of your brand’s visual identity, messaging (across all touchpoints) customer perceptions of your brand and market positioning relative to your competitors. The deliverable is a comprehensive document which details your brand's state of health. It will identify areas for improvement to help you refine your brand and unlock future growth by making your brand more relevant to your customers’ needs.
Brand strategy
Helping your business enhance its brand; from articulation, positioning and purpose to create a stronger brand that unlocks value and supports growth.
Following a brand review, the brand strategy is your blueprint to build a better brand that’s repositioning itself for growth; the deliverable is a roadmap that specifies how to deliver this. It contains repositioning proposals, in addition to guidance to enhance your brand - including your brand’s visual identity and style. Plus recommendations to strengthen your brand voice across all key customer touchpoints together with your new value proposition, purpose, vision and values to unleash the full power of your brand for growth.
Brand creative
Helping your business create new brand designs to transform and move it forward.
Awesome brand design is a critical component of your business's overall creative brand strategy, get it right and you’ll convert more customers, get it wrong and you’ll lose out to your competitors. So if you need new visuals and guidelines for a rebrand - I’ve got you covered. I’ll oversee your new visuals and guidelines working with my design associates so you’ll always cut through.
