B2B marketing services
Marketing audits
Helping your business uncover the critical marketing issues to fix. I’ll conduct a root and branch review of your marketing effectiveness and performance. Specifically reviewing all key online and offline marketing activities from your campaigns, customer messaging, website, socials and more to pinpoint and prioritise specific issues that need to be addressed as opportunities for improvement and growth.
Marketing plans
Helping your business define its growth marketing plans and strategies. I’ll work with you to detail a marketing plan that addresses your critical marketing roadblocks and aligns with your business growth goals. It will define what needs to be done with an implementation roadmap so it’s clear how your plan can be rolled out to optimise your business growth.
Digital marketing
Helping your business sharpen its digital marketing programmes. Whether digital processes are out of alignment, your paid media campaigns are generating fewer leads, or you’re just experiencing technology overload with the ever increasing and complex digital tools to navigate, I can help. I’ll take a fresh look at your challenges and outline solutions for you to bring your digital marketing back to growth.
Lead generation
Helping your business optimise its lead generation programmes. I really enjoy helping businesses fine-tune their sales funnels to make sure no valuable leads are overlooked in the process and that the funnel is working at maximum efficiency to realise your business goals. I’ll pinpoint specific issues that lower conversions or lose leads; from sales and marketing misalignment, to lead nurturing content that’s off-message and more. I’ll then detail what action needs to be taken to resolve your key lead generation problems so you’re back on track.
Content marketing
Helping your business create a robust B2B content strategy that cuts through. In today’s competitive digital landscape killer B2B content strategies are crucial for growth. Whether you’re keen to build and launch your own strategy that stands out, or already have a strategy in place but are struggling to produce high-quality content that resonates with your buyer personas - I can help. I’ll work with you to provide you with actionable stages to help you deliver a sturdy B2B content strategy that helps you connect with your audience and, of course grow your business.
Customer journeys
Helping your business optimise your customer’s journey to increase revenue growth. It’s never been more important in today’s hyper competitive world to keep customers happy so they return for more. I specialise in taking a forensic look at customers’ (or buyers’) journeys through their eyes for both new and existing buyers if required. I’ll map out their journeys highlighting what needs to be improved to help you enhance their experience so you meet your growth goals, reduce churn and increase customer retention.
Marketing mentoring
Helping your business unlock your marketing team’s effectiveness and growth potential. I’m lucky enough to have led many high-performing teams in my 18 year career and have mentored many incredible people who’ve gone on to do great things. I enjoy working as a coach and mentor with marketeers at all levels to help them address their key issues that are holding them back to help unlock their growth in their marketing careers. My typical package includes four monthly sessions at 4 hours per month.
Social media marketing
Helping your business unleash the power of social media for growth. B2B businesses face many social media challenges, from offering a unique experience with brand-centric messaging that stands out across all channels out, to working with multiple stakeholders, especially sales teams on social engagement programmes that create more sales opportunities. Wherever you’re at, I’ll work with you to enhance your social media programmes to make a significant impact on your business goals.
Web design & build
Helping your business convert more potential business clients with a new or enhanced website. If you’re looking to up your B2B website game I can help. In collaboration with partners, I’ll oversee the complete web design and build with your growth goals front of mind, to create an awesome website with a seamless user experience that delivers results.
